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Myth 4 Off-the-shelf computer software can do all of it: Relying entirely on may such per software is a large blunder because SEM calls for lots of handbook duty particularly identifying the right group of keywords, optimising this content of these key words, publishing all pages, analysing all position furthermore upgrading will procedures. 1 can't deny the fact that program can certainly help inside automating the process and that can be properly used for back end research. Nevertheless the key efforts needs to be performed manually and also by devoting considerable time as well as constant efforts.